We Love Cashmere, also known as W.L.C., was founded in 2015 in Stockholm. Spending years on searching after the soft basic casual kids wear that keep kids naturally playful but also warm, finally led us to  Florence, Italy. There our path crossed with a yarn supplier of the most soft and beautiful Cotton & Cashmere yarn which we could not resist. Our requirement was simplicity and softness when creating our casual kids wear. So we carefully created timeless fashion basics, soft, natural and with the highest quality.

We simply Love Cashmere.